INNER STAGE CIRCLE
Your message is ready.
The stage is waiting for you.
A 12-week intensive for established business owners who are done being the best-kept secret in their industry and ready to claim the authority they have already earned.
Early bird pricing available April 10–17 only.
May 4 start date. 15 spots total.
Let's be honest with each other
You built something real. You have decades of expertise sitting inside you that took courage, sacrifice, and more late nights than you can count to earn. You know things that would change how your industry operates if more people heard them.
And yet.
You are still playing smaller than what you know you are capable of. Not because you lack confidence. Not because you don't have a story worth telling. But because nobody has ever helped you see which story to tell, how to architect it so it moves people, and where to take it so the right rooms start calling your name.
"My insights could genuinely change how people think about this industry. I just need the right platform."
That thought you have had more than once? It is not ego. It is accurate. And the gap between where you are and where that thought is pointing you is exactly what this program closes.
If this is you, keep reading
You have spoken on stages, podcasts, and panels. People tell you that you are "so inspiring." But when the event ends, your inbox stays quiet and you wonder why the applause never turns into action.
You know your message matters. You just can't seem to thread all your expertise, experience, and transformation into one talk that feels cohesive, strategic, and completely like you.
You want to get on more stages. Real stages. TEDx. Industry conferences. Mastermind keynotes. Not another coffee chat. But you don't know how to find them, pitch them, or position yourself to actually get the yes.
You feel the fear. The dry mouth before a big room. The question of whether your story is "enough." The voice that says everyone else on that stage seems more prepared than you. You push through it but it costs you something every time.
You are burning time on one-to-one work, manual outreach, and building things that feel scattered. You are ready to become known at scale for what you already do exceptionally well.
Why this is happening
INNER STAGE CIRCLE
Here is the thing nobody tells you about expertise. The more you have it, the harder it is to see it clearly. You are so close to your own story, your own transformation, your own methodology that you have stopped seeing the gold in it.
There is a name for this. I call it Proximity Blindness.
It is not imposter syndrome. It is not a confidence problem. It is a perspective problem. You need someone outside your own head to excavate what is already there and show you exactly which story commands a room and why.
And here is the other thing happening right now that changes everything about this moment in time.
We are drowning in AI-generated content. Feeds full of synthetic voices, automated emails, and faceless thought leadership. The result? Real trust, real authority, and real relationships are now being built in exactly one place.
Live rooms. Real stages. A human being standing in front of an audience with a story that lands.
“In 2026, getting on stage is not a vanity move. It is the only move that cuts through the noise esp of AI. The woman who learns to own a room this year becomes the undeniable authority in her space for the next decade.”
The three things standing between you and that stage
01
You don't know what to say.
You have lived a full life. You have built a business, weathered hard seasons, earned expertise that took years to accumulate. The problem is not a shortage of material. The problem is too much of it, with no architecture to make it land.
Most speakers pick a story and hope it resonates. What actually moves an audience is not a good story. It is the right story, structured with an understanding of how the human brain processes trust, makes decisions, and remembers what it has heard.
That is not something you can figure out on your own. It is something you excavate with someone who has spent 20 years studying exactly how the brain responds to narrative. When we find that story, you will feel it. And your audience will too.
02
You are afraid of the stage.
Not afraid enough to stop you. But afraid enough to cost you something every time. The dry mouth. The racing pulse three days before an event. The version of your talk you deliver in front of a crowd that is 70 percent of what you can actually do.
This fear has nothing to do with your capabilities. It has everything to do with your nervous system doing exactly what nervous systems do when they don't have a clear story to anchor to.
When you know your talk deeply, when you have rehearsed delivery until your body carries the words instead of your brain, when you understand that the audience is not there to judge you but to receive something from you, the fear does not disappear. It transforms into presence. And presence is the difference between polite applause and a standing ovation.
03
You don't know how to find the right stages.
The stages that would actually change your business trajectory are not going to find you on their own. Not because you are not ready. Because stage booking is its own skill set, with its own language, its own pitch strategy, and its own relationship architecture.
Most people waste months applying broadly and hearing nothing. The speakers who consistently land aligned stages have three things: a clear positioning, a compelling pitch, and a network of people who know where the doors are and will open them.
Over 12 weeks, you will build all three. We will go through how to identify the right opportunities, how to craft a pitch that gets read, and how to use AI and research tools to surface speaking gigs most people never find. And inside this cohort, you will have access to introductions I have spent years earning.
Introducing
INNER STAGE CIRCLE
A 12-week intensive for established experts who are ready to own a room, build a talk that converts, and get booked on the stages that matter.
This is not a speaking bootcamp. It is not a confidence course. It is not a workshop where everyone gets the same generic framework and calls it a keynote.
This is a small, intimate group of 8 to 12 established business owners who are ready to do the real work. We excavate your story. We architect your talk using the same psychology-backed methodology I use with my private one-to-one clients. We build your delivery from the inside out. And we get you in front of the right rooms.
By May 4, you will have a community, a process, and someone in your corner who has helped clients generate over $80 million in revenue attributed directly to the stage work we did together.
We start May 4. We go 12 weeks. At the end, every woman in this cohort delivers her talk on a real stage.
What you will build in 12 weeks
A complete, psychology-driven keynote built on the Psychology Driven Speaker Protocol. Structured to move your audience from their seat to your offer without a single moment that feels salesy
Delivery training that addresses the real source of stage fear and builds body, voice, and presence until the words live in you, not just on paper
A professional one-sheeter and speaker assets that position you at the level you actually operate at
A complete system for finding and pitching speaking opportunities, including AI-assisted research, pitch copy, and contract negotiation basics
A live stage moment at Week 12 every woman in this cohort delivers her talk in front of a real audience in Scottsdale
4 group strategy calls per month with Andrea, plus full access to the private members community between sessions
Early bird bonuses - April 10 through 17 only
01 Value $997 — yours free Story Mining video training
Learn how to excavate your next standing ovation keynote. This is the same Story Mining process I use with every private client, recorded so you can go through it before we even start Week 1. You will arrive on May 4 with your story already beginning to surface.
02 For early bird members only
30-minute onboarding kickoff call with Andrea
A private call before the cohort launches so your first session feels like a continuation, not an introduction. We start building your talk architecture the moment you say yes.
03 Immediate access on sign-up
Private members-only community
You don't wait until May 4 to get the community. You are in the room the day you enroll. Accountability, wins, introductions, and a group of women who understand exactly where you are and where you are going.
REAL TALK
"Working with Andrea completely transformed how I approached my keynote for Called To Lead. She has a true gift for mining the gold in your story. She helped me uncover the most powerful, authentic pieces of my journey and shape them into a message that deeply connected with my audience.
Andrea also came into my High Performance Academy to workshop with my clients, helping them uncover and craft their own signature stories with the same care and brilliance she brings to every conversation.
If you are preparing for a keynote, a presentation, or any talk where your story matters, Andrea is the one you want in your corner."
Sandi Glandt High-Performance Productivity Coach | Author | TV Host
IS THIS COURSE RIGHT FOR YOU?
IS THIS COURSE RIGHT FOR YOU?
THIS IS PERFECT FOR YOU IF…
You are an established business owner, coach, consultant, or service professional who already has deep expertise and a real business. You are not figuring out what you do. You are ready to get in front of bigger rooms and say it at a level that converts. You have invested in masterminds and coaching before. You know what good work looks like and you hold your providers to that standard.
THIS IS NOT FOR YOU IF…
You are still figuring out your business model or your area of expertise. This program does not build your business from scratch. It amplifies and positions the authority you have already earned. If you are not yet established in your space, this is not the right next step.
The women who get the most from this program are former corporate executives who made the leap to building their own practice, consultants and coaches who have years of results behind them and want the speaking platform to match, and experts who have been asked to speak but always felt like something was missing between what they said and what the audience did next.
They are in their 30s, 40s, and 50s. They have already done the mindset work. They are not afraid of investment when the value is real. They want depth, strategy, and someone who will tell them the truth about their message.
Your guide for 12 weeks
I am Andrea Merrill. I am a keynote writer, TEDx strategist, and the founder of Andrea Merrill Co. Before I did this, I spent over 20 years as a behavioral and trauma therapist with a Master's in Applied Behavioral Analysis.
That background is not a side note. It is the entire reason the work I do is different. I understand how the brain processes story, builds trust, and makes decisions. I know what moves an audience from admiration to action because I spent two decades studying exactly that. No other keynote writer in this market brings that to the table.
My clients have been featured on CNN, NBC, CBS, and FOX. They have landed TEDx stages, keynote slots at national conferences, and mastermind speaking opportunities that have directly generated over $80 million in attributed revenue. They did not get there because they had the best story. They got there because we found the right story and built it the right way.
The most common thing clients say when we finish Story Mining together is that they had no idea that moment was the one. That is Proximity Blindness at work. You have been living inside your expertise for so long that you cannot see what everyone else sees the moment you open your mouth.
My job is to see it for you. And then give it back to you in a form that changes rooms.
Investment
This is a 12-week program. four strategy calls per month with me personally, plus full community access and all deliverables listed above. Early bird pricing is available through April 17 only. After that, pricing increases.
Monthly Option
$1,500 / mo
3 months — $4,500 total
4 group strategy calls/month
All bonuses included
Private Facebook community
Story Mining video training ($997 free)
30-min onboarding call with Andrea
Week 12 live stage moment
Pay in Full
$4,000
One payment — program in full
4 group strategy calls/month
All bonuses included
Private Facebook community
Story Mining video training ($997 free)
30-min onboarding call with Andrea
Week 12 live stage moment
After April 17, monthly pricing increases to $1,800/month. The Story Mining bonus and 30-minute onboarding call are no longer included. Early bird pricing honors the women who commit first.
Before you go
I want to ask you something honest.
How much longer are you going to wait to take your message where it is supposed to go?
You have already done the hard work. You built the business. You earned the expertise. You survived the seasons that gave you the transformation your audience needs to hear. The story is already inside you. It has been the whole time.
What you are missing is the person who can help you see it, shape it, and put it in front of the rooms that will pay you what you are actually worth to speak.
That is the one story you are away from changing everything. Not a different business. Not a different offer. The right story, told the right way, to the right room.
This cohort starts May 4. There are 12 spots. Early bird pricing closes April 17.
The next version of what you are building starts with the next stage you walk onto. Let's make sure you are ready for it.
