You Have All The Stories.

A group of seven people standing in front of a floral wedding arch with white drapery, including four children and three adults, outdoors, at a celebration or wedding event.

As featured on: CNN  |  NBC  |  CBS  |  FOX  |  Times Square

You just need someone to help you see how they fit together.

WORK WITH ME

You’re sitting on decades of expertise, career-defining moments, insights that could shift your whole industry. People come to you for answers. And you know you belong on that stage. What you’re missing isn’t expertise or confidence. It’s the architecture to bring it all together, and someone who can see what you’re too close to recognize.

I didn't start on stages.
I started in the trenches.

As a behavior and trauma therapist, I worked with people whose stories weren't polished. They were raw, painful, and often silenced. My job was to give people their voice back, to understand what makes someone act, avoid, shut down, or finally feel heard.

Then life threw me into my own fire: a life-threatening pregnancy, postpartum struggles, a financial collapse that ended in foreclosure. At one point I was running my life from a hospital bed with nothing but my phone.

“From that bed, I helped a friend build a million-dollar business using story-driven messaging.”
— Andrea Merrill

That's when it clicked. The same skills I used in therapy rooms, understanding behavior, mining stories, creating transformation, could help experts share their message at scale and build businesses that matter.

So I rebuilt. Today my clients have generated more than $80M in revenue through the psychology-based messaging strategies I developed. They've landed TEDx stages and delivered keynotes that cement their authority. But the real win is watching someone go from hidden to headlining, with a talk that doesn't just get applause. It gets them hired.

Let's Find Out If We're a Match → 
Credentials

  • Messaging Architect

  • TEDx Strategist

  • Keynote Writer

  • Copywriter

  • TEDx Speaker Coach

  • M.S., Applied Behavioral Analysis

  • 20+ years, behavior & trauma therapist for high profile cases in NC/SC/AZ

THE STUFF THAT MAKES ME ME

I built this from a hospital bed with five kids and a phone, so I have a low tolerance for fluff and a high tolerance for hard truths said with love. I believe your wounds don't disqualify you from the stage. They credential you for it.

When I'm not mining stories, I'm chasing my kids, drinking too much Matcha, and reminding the experts I work with that the messy middle is exactly where their power lives.

A split-image showing two photos. The left side is a selfie of a smiling man with a beard, sunglasses, and a red shirt, and a woman with blonde hair, a blue cap, and a white top outdoors. The right side is a group photo of seven children and teenagers, smiling outdoors under a large tree, with some wearing casual summer clothes.

Wife.

Together since I am 15 years old, and 5 kids and many miles traveled together.

View of Earth from space showing Africa, the Middle East, and parts of Asia.

Recovering hero-for-everyone.

I love supporting and giving to others, I am here to make a difference through writing and your voice.

My blessings from god, I was told I could never have children and boy were the drs wrong.

A split-screen photo showing a man with a beard and sunglasses and a woman taking a selfie outdoors on the left, and a group of six children standing under a tree on the right.

Mama of five.

ARE WE A FIT?

This works best when it's the right match.

This is for you if:

✓‍ ‍You're an established expert claiming the authority you've already earned, not building confidence from scratch.

✓‍ ‍You want a strategic partner who recognizes your level and won't talk down to you.

✓‍ ‍You're motivated by legacy and impact, not competing for attention.

✓ You want someone who protects your voice so you don't sound like everyone else.

This Is NOT For You If:

❌ You want templates, prompts, or “10 tips for your TEDx.”

❌ You want a ghostwriter to hand you a generic script and disappear.

❌ You're looking for a cheerleader who calls everything great.

❌ “Good enough” is what you're after. I'm here for defining.

Where My Clients Drop Mics & Make Headlines

TEDx logo with red 'TEDx' text on a black background.
Black silhouette of a rabbit inside a fence, with a person holding a leash nearby in a garden.
The image displays a black background with the word 'NOW' written in large, faint, black letters, making it barely visible.
The image displays the word 'Life' in large, black capital and lowercase letters on a white background.
A circular logo with a black border and white background. Inside, it features the text 'Inc. 5000' with 'Inc.' in black and '5000' in rainbow colors. The text is surrounded by rays emanating outward, and the outer black border contains the phrases 'America's Fastest-Growing' at the top and 'Private Companies' at the bottom.
Illustration of the White House with the text 'The White House Washington' on a dark background.
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Faint black logo with the word 'Venture' in a simplified, minimalistic font.
A black background with the word 'Medium' in large, thin green outline font, with two green outlined circles before the text.
Harvard University logo with a shield containing open books and the words 'Veritas' and 'Tace'

This isn't about my resume.
It's about yours.

If you're ready to finally write that keynote or land that TEDx stage, let's talk.

Four women are taking a group photo at an indoor event. They are smiling and posing in front of gold curtains. One woman is holding a large white balloon or prop with black writing on it.
Four women are sitting on a stage with a large sign behind them that reads 'FOCUSED.' They are engaged in a discussion, with one woman speaking into a microphone. The stage has a black skirt, and the room has large windows and a wooden floor.
A group of women sitting and standing in a living room with a painted wall mural of potted plants, a large window with curtains, and various objects on a coffee table and nearby surfaces. One woman appears to be speaking while others listen.
Two women seated on stage engaged in conversation during a panel discussion at an event. The woman on the left has long brown hair and is wearing a navy blue dress, while the woman on the right has long light brown hair and is wearing a white blazer and green pants, holding a microphone. Behind them are two large vertical banners with promotional content, one blue and one galaxy-themed, and a small round table with a water bottle in front of the woman on the left. Audience members are visible in the foreground.
Schedule Your Strategy Call →

  • INVESTMENT THAT PAYS OFF! "I WAS HESITANT AT FIRST, BUT INVESTING IN ...

    Andrea’s coaching was the best decision ever! Her strategies helped me refine my story, and I’m now confidently selling from the stage without feeling pushy. I went from crickets to standing ovations—this program is pure gold!"

    -Samantha Blake.

  • THE MISSING PIECE REVEALED! "I ABSOLUTELY LOVE SPEAKING, BUT I ALWAYS FELT LIKE LIKE SOMETHING WAS MISSING...

    I could engage my audience, but when it came to weaving my story into my offers and converting leads into sales, I struggled. Then I found Andrea! Her coaching opened my eyes to the power of storytelling in sales. She guided me in crafting a narrative that seamlessly integrates with my offers, and now I’m not just inspiring my audience—I’m turning those connections into real revenue. If you're passionate about speaking but want to elevate your game and boost your sales, Andrea is the coach you need!"

    -Rachel Adams.

  • "CONNECTING STORIES TO SALES!" "AS A SPEAKER, I THRIVE ON CONNECTING WITH MY AUIENCE...

    but I was missing the magic ingredient—integrating my story into my offers. I loved the energy of the room but struggled to turn that passion into actual sales. Then I started working with Andrea, and everything changed! She showed me how to weave my personal narrative into my offers seamlessly. Now, my audience is not only engaged but also eager to invest in what I have to share. Thanks to Andrea, I’m turning those heartfelt connections into thriving sales!"

    -Luna L.

Two women sitting on chairs in a bright, modern room with white walls, floral curtains, and a decorative light fixture. One woman is wearing a red top and black pants with red shoes, smiling and holding her fist up. The other woman is in a red top and blue jeans with nude heels, pointing to her right and smiling. A small round table with a potted cactus is between them, and there are tall plants in the corner.
Two women wearing business casual attire posing next to a tiled fireplace outside. One woman is seated on the edge of the fireplace with crossed legs, wearing a light blue blazer and skirt, and the other woman is standing with one hand on her hip, wearing a turquoise blazer, pink blouse, and black pants. They are in an outdoor patio area with wooden furniture and decorative tiles.
Let's Write Your Legacy Talk →

MY WHY,
Real Impact.

Group of six people posing outdoors in front of a fence with desert plants and mountains in the background under a cloudy sky.

The story is in you. Let's set it free.