Your Story Isn't The Problem.
How You're Telling It Is.
The 2-Hour Story Mining Intensive That Turns "I Have Too Many Stories" Into "This Is THE Story That Changes Everything"
You're Brilliant. Your Expertise Is Undeniable. So Why Does Your Story Feel... Stuck?
You've lived enough to fill three keynotes.
The impossible case you won. The patient you saved. The corporate ceiling you shattered. The personal loss that forged the resilience everyone sees in you now.
But when someone asks, "So, what do you do?" or "Why should you speak at our event?"...
You either:
STORIES CONNECT DEEPLY, SO YOU CAN SELL EFFORTLESSLY!
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STORIES CONNECT DEEPLY, SO YOU CAN SELL EFFORTLESSLY! ☆
Does this sounds familiar?
Word-vomit for 10 minutes and watch their eyes glaze over
Give them the boring LinkedIn version that sounds like everyone else
Panic and downplay the very expertise that makes you extraordinary
Here's the truth
Your story isn't "too much." It's buried under decades of corporate polish, imposter syndrome, and the lie that your transformation "isn't that special."
It is. You just need someone to pull the gold out.
LETS CHAT
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LETS CHAT ☆
What If You Could Mine Your Most Powerful Stories In A Single Afternoon?
Imagine showing up to a 2-hour session with nothing but your lived experience.
No pre-work. No templates. No "figure it out yourself" homework.
Just you, me, and the exact questions that pull the stories you didn't even know you had — the ones that make audiences lean in, investors say yes, and event organizers fight to book you.
That's the Story Mining Intensive.
Loved by previous clients
Here's What Actually Happens In Our 2 Hours Together:
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I ask you the questions no one else does.
Not "what's your elevator pitch?" — but:
What moment flipped everything upside down?
Where were you the day you almost walked away?
What belief held you back the longest, and how did it finally break?
These aren't surface-level questions. They're therapeutic intake meets keynote architecture — designed to bypass your polished answers and hit the raw truth that actually moves people.
While you talk, I write. In real time.
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By the time we're done with the 2-hour session, I have everything I need to write your 20-minute keynote.
Then, within 3 days, you have: ✅ Your complete 20-minute keynote — written by me using the stories we mined
✅ 3 refinement sessions scheduled — where we polish it together
✅ 3 rounds of revisions — to make it sound exactly like YOUThis is Story Mining. You get the extraction session + the finished 20-minute keynote + refinement sessions. It's a complete package for $2,500.
This Isn't Therapy.
This Isn't Coaching.
This Is Story Architecture.
I'm not here to make you feel good about your past.
I'm here to turn your lived experience into a business growth asset.
Because your story isn't just "nice to share" — it's:
The reason clients choose you over competitors with better websites
The reason event organizers say "we need THIS speaker"
The reason your keynote doesn't just get applause — it gets bookings, referrals, and revenue
And right now, you're leaving money on the table because your story is scattered across a dozen half-written drafts, buried in your bio, or trapped in your head.
What previous CLIENTS have say
The content is so rich, yet Andrea's passion and energy make it feel effortless to absorb and implement. What sets this course apart is how Andrea creates a safe space for growth. She doesn't just teach techniques; she helps you build the confidence to use them authentically.
It's an investment in yourself that pays dividends in both personal growth and professional success.
The way you guide us is straight-up magic—no guessing games, just 'Let’s DO this!' You coach us through the process while we’re taking action, and that’s where the magic happens.
Thank you so much for the epic 2-hour meetup where you walked me through systems and ICA strategies—I felt seen and so supported.
Her unwavering belief in her students is contagious - I've found myself tackling challenges I never thought possible before. The value Andrea provides is beyond measure. Every module is packed with insights that have transformed not just my stage presence, but my overall self-belief.
I was hesitant to invest in yet another course, but... it has truly changed my life! Her ability to break down complex psychology and behavior concepts into digestible, actionable steps is unparalleled.
Thank you so much for the epic 2-hour meetup where you walked me through systems and ICA strategies—I felt seen and so supported.
Thank you so much for the epic 2-hour meetup where you walked me through systems and ICA strategies—I felt seen and so supported.
I highly recommend anyone looking to level up to jump in and grow alongside Andrea because you WILL become a badass at selling and shining from the stage.
The way you guide us is straight-up magic—no guessing games, just 'Let’s DO this!' You coach us through the process while we’re taking action, and that’s where the magic happens.
This Is For You If:
You're a former corporate high-achiever turned entrepreneur
You know you belong on bigger stages but don't know which story to tell
You have SO many stories you don't know where to start
You've tried writing your keynote yourself and it feels flat, generic, or "off"
You're eyeing TEDx, corporate keynotes, or industry conferences as your next credibility play
You're tired of being the best-kept secret in your field
You're done sounding like everyone else
This Is NOT For You If:
❌ You're still building basic confidence or "finding your voice"
❌ You're looking for a cheap DIY template
❌ You don't have a business or speaking goals yet
❌ You're not willing to go deep into the messy, real moments that created your expertise
❌ You think your story "isn't that interesting" and won't show up fully
What You Walk Away With
📌 Your 20-Minute Keynote — Written By Me
After the 2-hour Story Mining session, I write your complete 20-minute keynote using the gold we extracted.
📌 3 Refinement Sessions With Me
We spend 3 sessions together polishing your keynote, working on delivery, and making sure it sounds like YOU when you say it out loud.
📌 3 Rounds of Revisions
I refine and revise your keynote three times to ensure it's stage-ready and authentic to your voice.
📌 A Complete Recording of All Sessions
So you can revisit every insight, every story thread, and every "holy shit, THAT'S the one" realization.
📌 Crystal-Clear Next Steps
You'll know exactly how to use your keynote, where to pitch it, and whether you want to expand it further with the Full Keynote Creation Package upgrade.
Timeline: As fast as you want or up to 30 days. Most clients complete everything in 2-3 weeks.
Why This Works (The Psychology Behind Story Mining)
I have a Master's in the Psychology of Applied Behavioral Analysis.
Before I became the Messaging Architect, I was a behavior and trauma therapist working high-profile cases where people's stories were raw, painful, and often silenced.
I learned:
How to ask questions that bypass defense mechanisms
How to pull truth out of chaos
How to structure narratives that create behavior change (not just "aha moments")
That's what makes Story Mining different from "tell me about yourself" exercises.
I'm not a cheerleader. I'm a strategist who knows how brains store stories, how audiences process emotion, and how to turn vulnerability into authority without making you sound like a TED Talk cliché.
The Investment $2,500
What you get:
2-hour live Story Mining Intensive (via Zoom)
Pre-session intake form (so I come prepared with context)
Complete 20-minute keynote written by me within 3 days
3 refinement sessions with me (to polish delivery and flow)
3 rounds of revisions (to ensure it sounds exactly like you)
Full recordings of all sessions
Clear guidance on where to pitch your keynote next
What it's worth:
6 months of trying to "figure it out yourself"
Hiring a speechwriter who doesn't get you ($5,000-$10,000+)
A single corporate speaking coach session ($1,500-$3,000+)
Fumbling through another pitch because you led with the wrong story (priceless)
Working with a therapist who can't translate your trauma into business authority ($150/session × months)
Spots are limited.
I only take 10 Story Mining clients per month to ensure I show up fully for each session.
Want Even MORE Support? Upgrade to Full Keynote Creation
After your Story Mining package, you can upgrade to the Full Keynote Creation Package for even deeper support:
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✅ 3 Additional Sessions (6 total sessions vs 3 in Story Mining)
Including one 30-minute intensive and one 60-minute deep-dive session✅ Custom ChatGPT Built For You
A personalized AI tool to continue refining your messaging long after we're done✅ Revisions to Match Your Brand Voice & Offers
Not just your keynote — I align it with your entire business ecosystem, sales language, and brand positioning✅ 25 Curated Speaking Events
A researched list of 25 specific events, conferences, and stages where you can pitch your keynote — saving you weeks of research✅ Extended Timeline & Deeper Refinement
More time, more sessions, more polish — perfect if you're pursuing TEDx or high-stakes corporate stagesTimeline: Up to 30 days for the full white-glove experience.
Who This Is For:
You're pursuing TEDx or other high-visibility stages
You want your keynote integrated with your entire brand ecosystem
You need a curated list of where to pitch next
You want ongoing AI support through a custom ChatGPT
You're willing to invest $5,500 total for the complete, white-glove experience
You can decide after the Story Mining package. Most clients are thrilled with Story Mining and don't need the upgrade. But if you want the ultimate support, it's available.
Here's What Happens Next:
No fluff. No filler. Just the stories that turn applause into profit.
Step 1
Click the button below to secure your spot
Step 2
Fill out a quick intake form (5 minutes max)
Step 3
Schedule your 2-hour session at a time that works for you
Step 4
Show up. Open your heart to share the juicy details.
Step 5
3 days to write your 20-minute keynote. Once we complete the Story Mining session, I write your keynote within 3 days. Then we have 3 refinement sessions together (with 3 rounds of revisions) to polish it until it's stage-ready. Total timeline: as fast as you want or up to 30 days. Most clients complete everything in 2-3 weeks.
Still Not Sure? Let Me Guess What You're Thinking
"I don't think my story is interesting enough."
You're wrong. You're just too close to it. That's why you need me.
"I'm not ready to go deep yet."
Then you're not ready for this. Come back when you are.
"Can I just get a template instead?"
Sure. Go to Canva. But don't come back in 6 months wondering why no one remembers your talk.
"What if I cry during the session?"
Good. That means we hit the real stuff. Bring tissues. I've seen it all.
"Is this the same as therapy?"
No. Therapy helps you heal. Story Mining helps you sell. (But yes, it might feel therapeutic.)
The Bottom Line,
You didn't leave corporate, build a business, and fight for your expertise just to play small.
You didn't survive the hard shit — the foreclosure, the lawsuit, the loss, the leap — just to tell a boring story.
You have a mic-drop moment inside you. Let's pull it out.
Every moment is a mic-drop moment. Let's make sure yours actually lands.
Every moment is a mic-drop moment. Let's make sure yours actually lands.
Every moment is a mic-drop moment. Let's make sure yours actually lands.
— Andrea Merrill
Messaging Architect | TEDx & Keynote Strategist
Master's in Psychology of Applied Behavioral Analysis
Creator of the Story Mining Method
Helped clients generate $80M+ in revenue through story-driven messaging
Questions?Answers
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A: No. This works for anyone who needs a story foundation — whether you're pitching investors, writing a book, applying for TEDx, or just tired of fumbling your "about me."
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A: Yes. The stories we mine are YOUR stories. Use them everywhere.
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A: 20 minutes is the sweet spot for maximum impact. TEDx talks are capped at 18 minutes. Most corporate events and conference breakout sessions are 20-30 minutes. It's long enough to tell a full story arc with emotional depth, but short enough to keep attention locked. Plus, you can always expand it to 45-60 minutes later by adding teaching sections or frameworks.
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A: Full Keynote Creation adds 3 more sessions (6 total instead of 3), unlimited revisions to match your brand voice and offers, a custom ChatGPT built specifically for you, and 25 curated speaking events where you can pitch your keynote. It's for people pursuing TEDx or who want their keynote deeply integrated with their entire brand ecosystem.
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A: 2 hours live via Zoom. We don't rush. We dig deep.
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A: Nope. Just show up ready to talk. I'll guide the entire process.
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A: That's what the Custom ChatGPT is for. Plus, you can book additional sessions or upgrade to the full Keynote Creation package.
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A: No. This is a live session with my time and expertise. Show up, do the work, and you'll get results.