DISCOVER YOUR STORY GOLD
Turn Your Hidden Stories Into
Six-Figure Speaking Opportunities
The 3-Day Story Mining Experience
That Uncovers Your Most Powerful Messages
and Positions You as an Authority Worth Paying For
STORIES CONNECT DEEPLY, SO YOU CAN SELL EFFORTLESSLY!
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STORIES CONNECT DEEPLY, SO YOU CAN SELL EFFORTLESSLY! ☆
TEDx
Opportunities Created
$150K
Landed from ONE Stage Appearance
82
Sign-Ups Generated in One Talk
5+
Speaking Gigs Booked from One Event
You Have the Expertise. But Your Story Isn't Selling.
You know you're meant for bigger stages, better clients, and higher fees. But right now...
Your story feels scattered—you have a dozen things you could talk about, but no clear signature message
You're stuck in "educator mode" instead of authority mode—teaching tactics instead of transforming lives
Your talks get applause... but not action. People love you, but they're not buying or rebooking you
You're undercharging because you haven't positioned your story as the high-value asset it actually is
You're too close to your own experiences to see which stories will actually move an audience to invest
The truth? You don't have a story problem. You have a positioning problem.
That's Where I Come In.
I don't just help you "tell your story." I mine the psychological gold in your experiences and architect it into a revenue-generating message that gets you remembered, rebooked, and paid premium rates.
LETS CHAT
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LETS CHAT ☆
I'm Not Just a Keynote Writer & TEDx Strategist. I'm a Clinical Story Archaeologist.
With a Master's in Behavioral Psychology and years as a trauma therapist, I have clinical questioning skills that go deeper than any traditional speechwriter ever could. I don't ask you surface-level questions. I excavate the breakthrough moments you're too close to your own story to recognize.
I've helped speakers generate over $80M+ in client revenue through story-driven messaging. My clients don't just get standing ovations—they get contracts, clients, and career-defining opportunities.
Loved by previous clients
What You Get in Story Mining
This isn't a generic "find your why" workshop. This is a clinical-grade story extraction process designed to uncover the exact narratives that will position you as a premium authority.
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Before we mine, we map. I'll analyze your current positioning, identify story gaps, and pinpoint exactly which narratives will create the highest ROI for your speaking career and business goals.
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This is where the magic happens. Using therapeutic-level questioning techniques, I'll guide you through your experiences—not to relive them, but to reposition them as business assets. I access body-based memory, not intellectual recollection, which means we uncover stories you didn't even know were there.
What makes this different: I'm trained to hear what you're not saying. I catch the breakthrough moments, the turning points, and the credibility builders that clients always miss about their own stories.
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Your stories get structured using my proprietary Phoenix Protocol framework—a 5-phase narrative arc designed to create behavioral change in your audience:
The Call - What disrupted your status quo
The Pit - The defining struggle that credentials you
The Messy Middle - Where transformation really happens
The Breakthrough - Your methodology emerges
The Mission - Why your audience needs to act now
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Within 3 days, you receive a curated collection of your most powerful stories, architected and ready to use for:
Keynote openings and closings
Workshop illustrations
Podcast interviews
Sales conversations
Social media content
TEDx applications
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After you've had time to sit with your Story Gold, we'll refine and polish in two follow-up sessions to ensure every narrative is positioned perfectly for your specific goals and audience.
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Get a personalized AI prompt that allows you to expand, adapt, and repurpose your stories for any platform or format—without losing your authentic voice.
What Happens When You Work With Me
"Working with Andrea Merrill completely transformed the way I approached my keynote for Called To Lead. Andrea has a true gift for mining the gold in your story—she helped me uncover the most powerful, authentic pieces of my journey and shape them into a message that deeply connected with my audience.
Her approach goes far beyond structure and delivery; she truly helps you find your voice and express it in a way that feels aligned, confident, and impactful.
Andrea also came into my High Performance Academy to workshop with my clients, helping them uncover and craft their own signature stories and keynotes with the same care and brilliance she brings to every conversation.
If you're preparing for a keynote, presentation, or any talk where your story matters—Andrea is the one you want in your corner. She has a rare ability to draw out your truth, shape it into something powerful, and help you share it in a way that moves people."
— Sandi Glandt
High-Performance Productivity Coach | Author | TV Host
"I met Andrea at a conference last spring and immediately knew I had to work with her. We scheduled a two hour story mining session. She knew the exact questions to ask about my personal life and was able to weave my story perfectly into what I do as a therapist and coach today.
She helped me craft a beautiful 30 minute keynote speech. I was recently asked to do a 7 minute speech at a local conference and she was able to pull from what she crafted and turned it over for the time restrictions.
Let me tell you, it was beyond a success. The room was so silent you could hear a pin drop and audience held onto every word. I can't thank Andrea enough for helping me tell my story as well as pinpoint exactly what I can offer to other women."
— Justine Carino, LMHC
Licensed Mental Health Counselor
What previous CLIENTS have say
The content is so rich, yet Andrea's passion and energy make it feel effortless to absorb and implement. What sets this course apart is how Andrea creates a safe space for growth. She doesn't just teach techniques; she helps you build the confidence to use them authentically.
It's an investment in yourself that pays dividends in both personal growth and professional success.
The way you guide us is straight-up magic—no guessing games, just 'Let’s DO this!' You coach us through the process while we’re taking action, and that’s where the magic happens.
Thank you so much for the epic 2-hour meetup where you walked me through systems and ICA strategies—I felt seen and so supported.
Her unwavering belief in her students is contagious - I've found myself tackling challenges I never thought possible before. The value Andrea provides is beyond measure. Every module is packed with insights that have transformed not just my stage presence, but my overall self-belief.
I was hesitant to invest in yet another course, but... it has truly changed my life! Her ability to break down complex psychology and behavior concepts into digestible, actionable steps is unparalleled.
Thank you so much for the epic 2-hour meetup where you walked me through systems and ICA strategies—I felt seen and so supported.
Thank you so much for the epic 2-hour meetup where you walked me through systems and ICA strategies—I felt seen and so supported.
I highly recommend anyone looking to level up to jump in and grow alongside Andrea because you WILL become a badass at selling and shining from the stage.
The way you guide us is straight-up magic—no guessing games, just 'Let’s DO this!' You coach us through the process while we’re taking action, and that’s where the magic happens.
After Story Mining,
You'll Have:
A signature message that positions you as THE authority in your space
3-5 architected stories ready to deploy for any speaking opportunity
Clear positioning that commands premium fees ($5K+ per keynote)
A framework that generates leads, clients, and revenue from every stage
Stories that credential you without sounding self-promotional
The confidence to pitch yourself to bigger stages and higher-level events
A strategic roadmap for turning your stories into multiple revenue streams
This Is For You If:
✓ You're a corporate-turned-entrepreneur or established expert ready to claim authority
✓ You know your story matters but you're not sure which parts to share or how to structure them
✓ You want to speak on bigger stages and get paid what you're actually worth
✓ You're tired of "teaching mode" and ready to step into transformational authority positioning
✓ You want stories that generate revenue, not just warm feelings
✓ Y ou're applying for TEDx or preparing for a career-defining speaking opportunity
This Is NOT For You If:
❌ You're still building basic confidence or "finding your voice"
❌ You're looking for a cheap DIY template
❌ You don't have a business or speaking goals yet
❌ You're not willing to go deep into the messy, real moments that created your expertise
❌ You think your story "isn't that interesting" and won't show up fully
What You Walk Away With
📌 Your 20-Minute Keynote — Written By Me
After the 2-hour Story Mining session, I write your complete 20-minute keynote using the gold we extracted.
📌 3 Refinement Sessions With Me & Rounds of Revisions
We spend 3 sessions together polishing your keynote, working on delivery, and making sure it sounds like YOU when you say it out loud.
I refine and revise your keynote three times to ensure it's stage-ready and authentic to your voice.
📌 A Complete Recording of All Sessions
So you can revisit every insight, every story thread, and every "holy shit, THAT'S the one" realization.
📌 Crystal-Clear Next Steps
You'll know exactly how to use your keynote, where to pitch it, and whether you want to expand it further with the Full Keynote Creation Package upgrade.
Timeline: As fast as you want or up to 30 days. Most clients complete everything in 2-3 weeks.
Payment plans available | Limited spots per month
Why This Matters Now
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Why This Matters Now *
Every day you wait to get your story right is a day you're leaving money on the table. Every speaking opportunity where you don't have your signature message positioned is a missed chance to generate the clients, contracts, and opportunities that could transform your business.
Your wounds don't disqualify you. They credential you.
Let me show you how to architect them into authority.
Your Investment
$3,500
One-time investment. Lifetime of story assets.
What's the ROI of having stories that position you for $150K deals? That generate 82 sign-ups from one talk? That land you 5+ speaking gigs from a single appearance?
This isn't an expense. It's the foundation of your six-figure speaking career.
Payment plans available | Limited spots per month
Frequently Asked Questions
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This is exactly why you need Story Mining. Everyone has story gold—you're just too close to your own experiences to see it. My clinical questioning techniques are specifically designed to uncover the powerful moments you think are "just normal life." Your audience doesn't need drama; they need authenticity, transformation, and someone who understands their struggles. That's you.
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As a former trauma therapist, I'm trained to hold space for emotion while keeping us focused on strategic storytelling. We're not doing therapy—we're mining for authority positioning. If something feels too raw, we don't use it. Your comfort and confidence always come first.
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Most storytelling coaches teach you to "find your why" or "be vulnerable." I teach you to architect stories that build authority and generate revenue. I'm not a creative writer—I'm a clinical psychologist and messaging architect. I use therapeutic questioning to access stories you didn't know existed, then structure them using neuroscience-backed frameworks that create behavioral change in your audience.
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Story Mining gives you the architected stories and strategic framework. If you want a complete, written keynote, you'll want to add on my Keynote Writing package. Many clients do Story Mining first to uncover their gold, then we build the full keynote together.
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You'll have your Story Gold document within 3 days. Clients typically start using their new stories immediately in conversations, pitches, and smaller talks. The ROI compounds—one client landed $150K from her first big stage using our work together. Another generated 82 sign-ups from one talk. Your results depend on your implementation, but the positioning shift happens immediately.
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All sales are final once we begin work together. This is a high-touch, customized experience, and I'm investing significant clinical and strategic expertise into your stories. If you're not sure this is right for you, let's have a conversation first.
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Yes! I offer flexible payment options including a pay-in-full option and installment plans to make your investment more manageable. We'll discuss what works best for you.
Your Story Is Your Greatest Asset.
Stop leaving it untapped. Stop underselling your expertise. Stop wondering if you're "good enough" for bigger stages.
You are. Let me prove it to you.
Limited availability | Investment: $2,500 | ROI: Priceless
Remember: Your wounds credential you. Your story is your authority. And every moment is a mic-drop moment when you know how to architect it.
Questions? Email me at andrea@andreamerrill.co