Turn your hidden stories into six-figure speaking opportunities.

A two-hour deep-dive where I mine the one story you'd never pick yourself, then architect it into a keynote that gets you booked, remembered, and hired.

Uncover Your Story - Brand Message
A Zoom meeting screen with two women smiling, one labeled Andrea Merrill and the other Marissa Hawkins. The text below reads "Fingers crossed, story locked" with a red underline. A red banner at the bottom says "This is what happens after we get your story right."

STORIES CONNECT DEEPLY, SO YOU CAN SELL EFFORTLESSLY!

☆

STORIES CONNECT DEEPLY, SO YOU CAN SELL EFFORTLESSLY! ☆

TEDx

Landed

$150K

Landed from ONE Stage Appearance

82

Sign-Ups Generated in One Talk

5+

Speaking Gigs Booked from One Event

  • “She pulled a story out of me I’d been sitting on for fifteen years and never once thought to tell. It became the heart of my talk.”

    Rachelle, Leadership Consultant

  • “I walked in with scattered wins and walked out with a keynote that finally sounds like me. Booked two stages within a month.”

    Jacqueline, Finance Coach

  • "A professional team that delivers on their promises."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer

What You Get in Story Mining

Everything you need to walk away stage-ready and revenue-ready.

A minimalist office or meeting space with a white table, three glasses of water on coasters, a vase with two white calla lilies, beige and wood accent decorations, and two people working with a laptop and a notebook.
A person holding beige color swatch fan deck, beige-colored lamp with round shade on a stone pedestal, and dark table surface.

A 20 to 60-minute keynote, written by me

Your story, architected on the psychology of how audiences decide and buy.

Two people working at a meeting table with laptops, notebooks, and glasses of water, with a vase of white calla lilies on the table, and a wooden wall panel in the background. 
Step 1

A live two-hour Story Mining session

Clinical-style questioning that surfaces the moment you’re too close to see.

A hand holding a fan of neutral color paint swatches, a modern table lamp with a round white shade, and a textured beige cylindrical base on a dark surface against a plain beige wall. 
Step 2
Step 5

Strategic placement of your offer

Woven in so it builds authority, not a sales pitch.

Three refinement sessions

We sharpen the talk until every word earns its place.

Two people shaking hands, one person is wearing a striped blouse and black pants, and the other person is wearing a light gray T-shirt and khaki pants, against a plain beige wall. 
Step 3
A person is holding a beige fabric sample on a wooden table, surrounded by ceramic tiles, a small round orange dish, and a stack of wooden plates, in a well-lit room with natural light.

Session recordings, yours to keep

Revisit the gold we uncover any time.

Step 4

Your Investment

$6,500

One flagship intensive. Payment plans available.

A 20-minute fit call confirms we’re a match before you commit.

BOOK NOW

Questions:
Before you book

  • I spent 20 years as a behavior and trauma therapist with a Master's in Applied Behavioral Analysis. I don't arrange words. I mine the story that changes how a room thinks, then build the talk on how people actually decide and act.

  • That feeling is Proximity Blindness. You're too close to your own story to see the gold in it. Finding what you can't see is exactly my job.

  • Most clients have a finished, stage-ready keynote within two to three weeks of the session.

  • No. Story Mining works for keynotes, conference talks, and signature talks of any length. If TEDx is your goal, we can build toward it.

  • If you want to level up your speaking and coaching biz, check out her course on selling from the stage. You’ll be miles ahead of the competition!

    – Jacob Rangel Ted X Speaker

  • Wowzer, my first one-on-one coaching session with Andrea was the wake-up juice I needed! She helped me nail down my offerings and gave me killer insights on lead magnets and tiered packages.

    - Jacob Rangel Ted X Speaker

LETS CHAT

☆

LETS CHAT ☆

Two women sitting in armchairs laughing and talking, with a small round table between them holding a potted cactus and a closed book, in a bright, modern room with a window and white curtains.

YOUR STORY IS YOUR GREATEST ASSET

Every day you wait is a day on the table.

Every day you wait to get your story right is a day you're leaving money on the table, speaking to opportunities that never get called. Your wounds don't disqualify you. They credential you. Let me show you how to turn them into authority.

Uncover Your Story →

What previous CLIENTS have say

The content is so rich, yet Andrea's passion and energy make it feel effortless to absorb and implement. What sets this course apart is how Andrea creates a safe space for growth. She doesn't just teach techniques; she helps you build the confidence to use them authentically.

It's an investment in yourself that pays dividends in both personal growth and professional success.

The way you guide us is straight-up magic—no guessing games, just 'Let’s DO this!' You coach us through the process while we’re taking action, and that’s where the magic happens.

Thank you so much for the epic 2-hour meetup where you walked me through systems and ICA strategies—I felt seen and so supported.

Her unwavering belief in her students is contagious - I've found myself tackling challenges I never thought possible before. The value Andrea provides is beyond measure. Every module is packed with insights that have transformed not just my stage presence, but my overall self-belief.

I was hesitant to invest in yet another course, but... it has truly changed my life! Her ability to break down complex psychology and behavior concepts into digestible, actionable steps is unparalleled.

Thank you so much for the epic 2-hour meetup where you walked me through systems and ICA strategies—I felt seen and so supported.

Thank you so much for the epic 2-hour meetup where you walked me through systems and ICA strategies—I felt seen and so supported.

I highly recommend anyone looking to level up to jump in and grow alongside Andrea because you WILL become a badass at selling and shining from the stage.

The way you guide us is straight-up magic—no guessing games, just 'Let’s DO this!' You coach us through the process while we’re taking action, and that’s where the magic happens.

This Is For You If:

✓ You're a corporate-turned-entrepreneur or established expert ready to claim authority

✓ You know your story matters but you're not sure which parts to share or how to structure them

✓ You want to speak on bigger stages and get paid what you're actually worth

✓ You're tired of "teaching mode" and ready to step into transformational authority positioning

✓ You want stories that generate revenue, not just warm feelings

✓ Y ou're applying for TEDx or preparing for a career-defining speaking opportunity

This Is NOT For You If:

❌ You're still building basic confidence or "finding your voice"

❌ You're looking for a cheap DIY template

❌ You don't have a business or speaking goals yet

❌ You're not willing to go deep into the messy, real moments that created your expertise

❌ You think your story "isn't that interesting" and won't show up fully

Frequently Asked Questions

  • This is exactly why you need Story Mining. Everyone has story gold—you're just too close to your own experiences to see it. My clinical questioning techniques are specifically designed to uncover the powerful moments you think are "just normal life." Your audience doesn't need drama; they need authenticity, transformation, and someone who understands their struggles. That's you.

  • As a former trauma therapist, I'm trained to hold space for emotion while keeping us focused on strategic storytelling. We're not doing therapy—we're mining for authority positioning. If something feels too raw, we don't use it. Your comfort and confidence always come first.

  • Most storytelling coaches teach you to "find your why" or "be vulnerable." I teach you to architect stories that build authority and generate revenue. I'm not a creative writer—I'm a clinical psychologist and messaging architect. I use therapeutic questioning to access stories you didn't know existed, then structure them using neuroscience-backed frameworks that create behavioral change in your audience.

  • Story Mining gives you the architected stories and strategic framework. If you want a complete, written keynote, you'll want to add on my Keynote Writing package. Many clients do Story Mining first to uncover their gold, then we build the full keynote together.

  • You'll have your Story Gold document within 3 days. Clients typically start using their new stories immediately in conversations, pitches, and smaller talks. The ROI compounds—one client landed $150K from her first big stage using our work together. Another generated 82 sign-ups from one talk. Your results depend on your implementation, but the positioning shift happens immediately.

  • All sales are final once we begin work together. This is a high-touch, customized experience, and I'm investing significant clinical and strategic expertise into your stories. If you're not sure this is right for you, let's have a conversation first.

  • Yes! I offer flexible payment options including a pay-in-full option and installment plans to make your investment more manageable. We'll discuss what works best for you.

LET'S GET STARTED!

Remember: Your wounds credential you. Your story is your authority. And every moment is a mic-drop moment when you know how to architect it.

Questions? Email me at andrea@andreamerrill.co